ATLANTIS THE ROYAL x BEYONCÉ x SWEDISH HOUSE MAFIA, DUBAI, UAE
In January 2023, the highly anticipated "Atlantis Grand Reveal Launch" event finally unfolded. Standing tall among the creative giants of the industry, Identity Productions and Yasa Angelus Sereno played a pivotal role as key creative music directors and producers. This groundbreaking collaboration boasted an exceptional lineup, headlined by the illustrious, multi-GRAMMY™ award-winning artist, Beyoncé. The event also featured the renowned GRAMMY™ award-winning artists Swedish House Mafia, in a collaborative production with CNX, Conde Nast, Parkwood Entertainment, and the extravagant new Dubai landmark, Atlantis The Royal, valued at an astounding US$1.4 billion.
This event brought together eminent individuals and accomplished award winning producers from the entertainment sphere. The partnership between Identity Productions, Yasa Angelus Sereno, and other visionary creatives was a spectacle beyond compare. Steeped in the project's intricacies, over the course of several undisclosed months, the entire team worked with utmost dedication on the project, leveraging their collective expertise to achieve remarkable progress under a veil of secrecy. Their incredible innovative and awe-inspiring contributions set a precedent that left an indelible mark on the event's triumph, captivating audiences and establishing an unmatched standard in the industry.
The weekend inaugurated on a high note with the grand unveiling of the revamped Nobu on the 22nd floor of Atlantis, The Palm. At Nobu, guests were treated to awe-inspiring vistas, delectable signature dishes, and a ceremonial Sake fete graced by the presence of Chef Nobu himself. The Gastronomy affair presented a "Feast of Dreams," crafted by celebrity chefs. Live culinary presentations unfolded across diverse venues including La Mar, Nobu by the Beach, Dinner by Heston Blumenthal, Ling Ling, Jaleo, Milos, Ariana's Persian Kitchen, and Little Venice Cake Company. Esteemed guests convened for star-studded banquets, serenaded by exclusive music playlists meticulously curated by Yasa Angelus Sereno for the entire weekend, culminating in the Moët & Chandon pool soiree. Cloud 22 burst to life as attendees reveled in the launch of Kendall Jenner's 818 Tequila. Revelers savored bespoke cocktails inspired by 818 Tequila, while entrancing DJ sets imbued the open-air setting with an irresistible energy.
Following a spectacular fireworks display, privileged attendees were treated to an enchanting eight-minute dance performance titled “The Storm.” This captivating presentation, masterfully directed and choreographed by the award-winning Brooke Wendell from New York City, was a highlight of the evening. Wendell’s innovative choreography, characterized by its fluidity and intensity, was brought to life by a troupe of skilled dancers, who interpreted the narrative of a tempestuous storm through a series of intricate and emotive movements.
The performance was set to an exclusive and specially crafted soundtrack, a triad of musical compositions titled “Clouds, Rain & Thunder.” This soundtrack, composed, arranged, and performed by Yasa Angelus Sereno and the Identity Productions team, provided a rich auditory backdrop that complemented the visual splendor of the dance. The compositions were meticulously designed to mirror the stages of a storm, enhancing the immersive experience for the audience with their evocative orchestration and dynamic range.
The evening’s festivities did not end with the dance performance. The celebration continued into the night with an exhilarating after-party featuring the internationally acclaimed DJ trio Swedish House Mafia. Their dynamic performance, characterized by pulsating beats and electrifying energy, ensured that the party remained vibrant and engaging well into the night. This remarkable sequence of events solidified the night as a milestone in entertainment, contributing to Atlantis The Royal’s reputation for hosting unparalleled experiences that blend artistry, music, and celebration, ensuring its legacy would endure for years to come.
Following a five-year hiatus, Beyoncé reclaimed the stage, delivering a showstopping performance that resonated worldwide. Supported by a 48-piece orchestra and dynamic choreography courtesy of the Lebanese dance ensemble Mayyas and her daughter Blue Ivy, Beyoncé's performance was nothing short of seismic. She commenced with a soulful rendition of Etta James's "At Last," seamlessly transitioning into a medley of her chart-topping hits. The introductory theme, masterfully composed, produced, and performed by Identity Productions, was enriched by artistic flourishes from Parkwood Entertainment and Beyoncé's ensemble.
In a breathtaking culmination, Beyoncé soared 16 feet into the air amid an unparalleled fireworks showcase that painted the night sky. The display, choreographed by the outstanding team at Grucci, was a sight to behold. The evening reached its apex with a mesmerizing pyrotechnic extravaganza, featuring flawlessly synchronized formations by Grucci, all set to an exclusive original soundtrack. This original musical masterpiece, meticulously created, arranged, produced, and performed by Yasa Angelus Sereno and the skilled Identity Productions team, was tailored specifically for this event. The fusion of captivating visuals and captivating original musical score left an unforgettable impression on all who witnessed the spectacle.