Identity Productions is an international cross discipline creative direction and production company working across music, sound, visual design, film, and brand experience. It operates at the intersection of culture, hospitality, entertainment, and luxury, shaping creative identity through an original creative approach and thoughtful design rather than templates or trends.

The company has operated for over two and a half decades under the creative direction of founder Yasa Angelus Sereno. His career spans international leadership across music production, sonic identity, visual design, and creative development. His approach developed through extensive creative work, direction and production leadership, and long term partnerships, connecting sound, image, and narrative into cohesive artistic identities.

Identity Productions has worked alongside GRAMMY™ Award-winning artists and internationally recognized luxury hotels, major brand launches, cultural programs, and record label initiatives. The work includes original music and scores, sonic identity systems, visual design, film production, and branded media environments, from albums and soundtracks to hospitality experiences.

Each engagement begins with understanding, translating brand character and emotional intent into creative outcomes that perform both artistically and operationally. The work is grounded in context and designed for lasting emotional impact.

Identity Productions partners with organizations that value originality, substance, and authenticity. Feeling informs every creative decision.