BELOW IS JUST A SMALL CURATED SELECTION OF OUR LANDMARK PRODUCTIONS AND CREATIVE COLLABORATIONS.

  • In January 2023, Atlantis The Royal in Dubai was introduced through a landmark launch weekend recognized as one of the highest profile luxury hospitality debuts in recent years. The US$1.4 billion resort opened through a globally covered ceremonial production combining live performance, original music, choreography, and large scale pyrotechnic design.

    The weekend was headlined by 32-time GRAMMY™ Award winner and cultural icon Beyoncé’s return to the stage after a five-year hiatus, presented with orchestral elements and full production staging. The introductory connection theme leading into Beyoncé’s performance was composed and produced by Identity Productions and Yasa Angelus Sereno, with embellishments by her creative team at Parkwood Entertainment. Yasa Angelus Sereno also programmed the pre-show music. The program also featured a headline after-party set by Swedish House Mafia, one of the most influential acts in modern electronic dance music.

    The reveal was delivered through collaboration between CNX, Condé Nast, Parkwood Entertainment, Atlantis The Royal, and Executive Producer Michele Wiltshire, supported by world class, award winning creative, technical, and executive production teams working under extended confidential development conditions.

    Identity Productions and Yasa Angelus Sereno led creative music direction and original soundtrack development for the reveal’s core show moments. This covered the primary reveal score and the music for the choreographic production The Storm. The compositions were shaped through an extensive writing and production process and served as the timing and structural base for choreography, staging, and spectacle sequences.

    Following Beyoncé’s headline performance, the celebration culminated in a large-scale Grucci fireworks and pyrotechnic spectacular, fully programmed onto Atlantis The Royal itself. The building’s façade and rooftop served as the primary canvas, with effects choreographed across the face of Atlantis The Royal, along the roofline, and extending into the surrounding areas of the property. The result was a fully dynamic immersive environment that transformed Atlantis The Royal into an integrated visual stage.

    The sequence then moved into The Storm, a choreographic production directed by Brooke Wendell, performed to the original score Clouds, Rain & Thunder, composed and produced by Yasa Angelus Sereno and the Identity Productions team. This section connected directly into the Swedish House Mafia performance.

    Across the launch weekend, multiple VIP and hospitality settings were supported through curated music direction and exclusive playlists developed by Yasa Angelus Sereno, extending a consistent sonic identity across the full weekend experience.

    The Atlantis The Royal reveal set a new benchmark for integrated luxury launch productions, uniting global performance, choreography, and large scale spectacle within a single landmark event framework.

  • Identity Productions collaborated with Fireworks by Grucci and the Ras Al Khaimah Tourism Development Authority to deliver creative music direction and the original score for the Ras Al Khaimah New Year Celebration 2024, a large-scale synchronized fireworks and drone presentation staged across the coastal location in the UAE.

    The assignment developed through an extended international production period across London, New York, Los Angeles, and Dubai, covering composition, structural music design, timing architecture, and cross team coordination. The objective was to establish a unified musical framework capable of supporting record scale aerial and pyrotechnic choreography, with all visual sequences structured to follow the musical form.

    The presentation targeted two Guinness World Records titles and featured more than 1,000 drones integrated with a large format aquatic and aerial fireworks system designed and executed by Fireworks by Grucci in partnership with RAKTDA. The live celebration drew more than 65,000 spectators across official viewing zones along the coastline.

    Identity Productions led the music concept, composition, and synchronization framework. Yasa Angelus Sereno served as Creative Music Director, developing the full musical script that defined pacing, emotional progression, structural transitions, and timing control across the entire show. Drone and fireworks choreography were programmed directly to the score, with the music operating as the primary creative and timing reference for ignition and aerial movement.

    The show extended approximately 5.8 kilometers, 3.6 miles, of coastline and followed a multi chapter structure. The musical architecture defined ten themed movements, Red Carpet, Countdown, Midnight Moment, Crescendo, Drone Sequence, Land, Sea, Sky, UAE Celebration, and Finale, each composed and arranged to guide narrative pacing, emotional transition, and synchronized execution timing.

    The collaboration brought together original music composition, drone choreography, and pyrotechnic design within a single integrated production creative architecture, with the score serving as the lead structural and creative driver of the full scale live experience.

  • One&Only Resorts is an ultra-luxury hospitality brand operating award-winning resort properties across some of the world’s most sought-after destinations, including Reethi Rah, Le Saint Géran Mauritius, Royal Mirage Arabian Court Dubai, One&Only The Palm Dubai, One&Only One Za’abeel Dubai, Ocean Club Bahamas, One&Only Cape Town South Africa, and Palmilla Los Cabos Mexico. The brand is recognized for design leadership, exceptional service standards, and destination-driven guest experiences.

    Identity Productions has collaborated with One&Only across multiple properties on audiovisual concept development, music direction, and sonic identity design. The engagement combines technical AV planning with creative music strategy, delivering tailored music programs for Michelin-starred restaurants, spa facilities, pool and beach areas, lobby settings, and public guest spaces. Each program is designed to support spatial character, guest flow, and brand atmosphere, with music architecture tailored to each resort location.

    In 2009, Identity Productions developed and produced the album Champagne Sunset in collaboration with the One&Only Resorts brand as a signature music identity initiative for luxury hospitality environments. More than a musical release, the album represented the creation of original brand-owned sonic intellectual property designed to embody the soul and character of Reethi Rah, translating the essence of the property into a distinct and enduring audio identity.

    The project involved concept development, creative direction, composition, arrangement, executive production, recording, and international production coordination across New York City, London, and Los Angeles. The album was composed, arranged, produced, and performed by Yasa Angelus Sereno and Identity Productions with a select ensemble of top-tier musicians, aligning artistic execution with both experiential and strategic brand objectives.

    The release debuted at One&Only Reethi Rah during the resort’s New Year’s Eve celebration, where Yasa Angelus Sereno performed an exclusive DJ set. Guests attending the celebration included leading figures from the music and fashion industries, including Jay-Z, Beyoncé, Dolce & Gabbana, and Naomi Campbell. The evening unified recorded music, luxury brand experience, gala dining, and live cultural performance within a single destination event.

    From New Year’s Eve 2024 into early 2025, Yasa Angelus Sereno returned to One&Only Reethi Rah for a featured residency, marking twenty years since his involvement with the resort’s original pre-opening team. Four curated performance sets were presented across a ten-day program, structured around deep house, soulful electronic, and late-evening resort energy profiles.

    Identity Productions also composed and produced the original musical score for the New Year’s Eve fireworks presentation, with aerial timing and pyrotechnic choreography synchronized directly to the music. A second original score supported the Orthodox Christmas fireworks program, accompanied by dedicated performance sets and themed music direction.

    Across these initiatives, from signature album development and environment sound design to live performance residencies and synchronized fireworks productions, Identity Productions applies a consistent methodology in which music functions as spatial design, live performance, and a strategic brand identity instrument within the One&Only luxury guest experience.

  • Keep a Child Alive is an international nonprofit organization founded in 2003 under the leadership of GRAMMY® Award winning artist Alicia Keys, focused on expanding access to HIV and AIDS treatment, supporting community based care programs, and reducing barriers to medical support in affected regions. The organization works with grassroots partners across Africa and India to deliver treatment access, prevention education, and community support initiatives.

    One of the organization’s principal fundraising platforms is the annual Black Ball in New York City, a high level charity program bringing together leaders from music, arts, philanthropy, and business to generate funding and awareness for HIV and AIDS response programs. Across multiple editions, the event has featured participation and performances from internationally recognized artists and cultural figures including Bono, David Bowie, Jay Z, Pharrell Williams, Lenny Kravitz, Sade, Usher, Madonna, Aretha Franklin, and Clive Davis. The event was produced by JB Miller and the Empire Entertainment team.

    In connection with this program, Yasa Angelus Sereno represented Per AQUUM Resorts and facilitated a partnership agreement with Alicia Keys’ Keep a Child Alive team that resulted in an auction contribution valued at approximately eighty thousand dollars. His involvement centered on partnership structuring and brand collaboration in support of the fundraising objectives.

    Identity Productions developed and produced the associated branded creative materials supporting the hotel participation in the program, including designed content for the official program journal and presentation assets used within the produced show. The contribution was recognized on stage as part of the auction segment.

    At the time of the collaboration, Yasa Angelus Sereno was serving as Global Brand Ambassador and Creative Director for Per AQUUM, overseeing brand and creative direction across properties including Huvafen Fushi and Niyama in the Maldives and Desert Palm in the UAE. His role covered partnership development, creative strategy, and cultural positioning initiatives across hospitality and brand platforms.

    At the time of the collaboration, Yasa Angelus Sereno was serving as Global Brand Ambassador and CreativeDirector for Per AQUUM, overseeing brand and creative direction across properties including Huvafen Fushi and Niyama in the Maldives and Desert Palm in the UAE. His role covered partnership development, creative strategy, cultural positioning initiatives across hospitality and brand platforms, and the concept and design of the Per AQUUM resort magazine.

  • Viceroy Hotels & Resorts is a lifestyle luxury hospitality brand known for design led properties across both urban and resort destinations worldwide. From contemporary city hotels to destination beachfront retreats, the portfolio combines architecture, atmosphere, and guest experience into highly curated environments defined by style and cultural awareness.

    Identity Productions collaborated with the Viceroy group on brand profile development, sound identity design, and experiential music strategy across multiple properties. The engagement included concept creation and execution of sonic environments designed to shape guest atmosphere across public spaces, dining venues, wellness areas, and leisure settings.

    At Viceroy Snowmass near Aspen, Identity Productions built a comprehensive sound design program across all public venues, restaurants, and pool areas. The project included bespoke music systems and spa specific mood programs, aligning the sonic character of each space with the resort’s mountain luxury positioning and experiential flow.

    For Sugar Beach, A Viceroy Resort in St. Lucia, Identity Productions produced branded music albums and conceptual video campaigns as part of integrated marketing initiatives. The collaboration also expanded into creative development for special events and resort activations designed to deepen guest engagement and brand distinction.

    From 2016 through 2017, Yasa Angelus Sereno served as Vibe Manager at Sugar Beach, a creative leadership role designated by ownership, property leadership, and Viceroy corporate. The position combined creative direction, strategic planning, and cross department execution focused on guest experience, brand atmosphere, and cultural programming.

    Key initiatives included development of in house magazines and promotional materials, including a full redesign of Food and Beverage menus, and revitalization of the resort’s social media presence, where Yasa served as resident photographer and content contributor, supporting measurable growth in visibility and engagement.

    Yasa negotiated a brand partnership with GRAMMY® Award winning artist Alicia Keys, integrating her philanthropic initiative Keep a Child Alive into a resort marketing collaboration that generated international exposure. The partnership was marked through an exclusive invitation only event at the Hammerstein Ballroom in New York City honoring Clive Davis, Sony Music’s Chief Creative Officer. Identity Productions contributed creative direction for on stage materials and branded event journals. Yasa represented Sugar Beach as Brand Ambassador to senior figures across the global music, media, and entertainment industries.

    These initiatives reflect Identity Productions’ approach to luxury hospitality environments, where music, sound design, and cultural programming operate as core elements of brand identity and guest experience rather than background additions.

  • Identity Productions was engaged directly by Rolls Royce as creative consultant for a Phantom launch event staged at the Burj Al Arab in Dubai, developed as a theatrical concept production rather than a conventional automotive unveiling. The program centered on a live reconstruction of scenes from The Phantom of the Opera, presented with performers from the original stage production to establish a narrative and visual framework for the reveal.

    The concept combined theatrical staging, live performance, and automotive presentation within a single coordinated production environment. Identity Productions worked in collaboration with the Rolls Royce appointed event production team, contributing creative consultation across concept alignment, music direction coordination, and experiential design integration to maintain consistency between brand positioning, stage narrative, and reveal timing.

    The presentation was designed for an invited audience that included royalty, senior government figures, international VIP guests, and industry leaders, with staging and performance elements structured to support a controlled reveal sequence for the Phantom model within a live theatrical format.

    The Burj Al Arab was selected as the host venue to match the positioning and exclusivity of the Rolls Royce flagship model, with the spatial layout adapted to accommodate stage reconstruction, performance cast, reveal choreography, and audience sightlines within the launch setting.

    This project reflects Identity Productions’ work within luxury brand launch environments where music, performance structure, and narrative staging are integrated into product presentation formats to create cohesive reveal experiences.

  • Identity Productions’ creative collaboration with Atlantis Paradise Island spans more than a decade and includes resort-wide music direction, sonic concept development, and experiential sound design across multiple environments and large-scale productions, including Atlantis, The Cove Atlantis, and Marina Village.

    The engagement covered all guest-facing environments across the destination, including every restaurant venue on property, as well as bars, lounges, retail areas, spa facilities, public spaces, and event venues, with music and sound programs developed specifically for each setting and operational context.

    Among the most visible projects within this collaboration was the launch of The Cove Atlantis, introduced through a multi-day music-led program for international VIP guests and invited industry figures.

    Headline performances across the weekend included Janet Jackson, with additional featured appearances and concerts from Stevie Wonder, John Legend, Joss Stone, Sheila E., and Earth, Wind & Fire. Overall event production and experience delivery were managed by the appointed executive and event production teams. Identity Productions contributed music direction and sonic identity development within the broader launch framework.

    Within this launch environment, Identity Productions and Yasa Angelus Sereno led the creative music direction and sonic identity development across resort environments, working in collaboration with SVP of Special Events and Entertainment and Executive Producer Michele Wiltshire.

    The engagement focused on aligning artist programming, guest environments, and venue atmospheres through coordinated music strategy and sound design rather than overall event production.

    Identity Productions developed and implemented a structured resort-scale DJ development program through the Ambassadors of Sound initiative. This program included the selection, auditioning, training, and creative direction of twelve Bahamian DJs, each prepared to deliver environment-specific sets across multiple locations within Atlantis Paradise Island and Marina Village. The initiative established a sustainable local talent framework while strengthening musical consistency across guest environments.

    Identity Productions composed and produced original soundtrack material for United States television advertising campaign concepts connected to Atlantis and The Cove Atlantis, supporting campaign development and creative direction. Additional concept work included the theme for the children’s club campaign “Crush,” as well as a branded concept album created as part of The Cove Atlantis launch campaign. The album was composed, arranged, produced, and performed by Yasa Angelus Sereno and his team at Identity Productions, including the artwork concept and design. It was produced as a physical CD and included among the marketing materials used in the U.S. launch campaign tour.

    Across this long-term partnership, Identity Productions contributed ongoing sonic concept development and music environment strategy across the wider Atlantis Paradise Island and Marina Village footprint. This work treated music and sound design as structural components of guest journey, brand atmosphere, and cultural programming rather than background elements, supporting both landmark launch programs and sustained experiential identity across the destination.

  • The Bodhi Tree Foundation is a nonprofit organization focused on mobilizing the travel and tourism sector to support vulnerable communities, protect cultural heritage, and advance environmental stewardship through targeted charitable initiatives and industry collaboration.

    Identity Productions participated in the Foundation’s New York City program as both sponsor and creative consultant, contributing original music projects created specifically to support the organization’s fundraising objectives. The engagement centered on development and production of exclusive branded mixed albums, issued in limited form and auctioned to generate proceeds for selected charitable partners.

    The gathering brought together leaders from travel, media, and environmental advocacy for a series of discussions and presentations focused on responsible tourism and conservation. Featured speakers included Edward Norton in conversation with National Geographic Adventure editor Costas Christ, addressing the role of travel in environmental awareness and cultural protection.

    The program also included author and environmental thinker Peter Matthiessen as a headline participant, contributing to the event’s emphasis on conservation, cultural understanding, and long term ecological responsibility. The gathering took place at Riverpark in New York City as part of the Foundation’s annual initiative series.

    Identity Productions’ contribution centered on music as a cultural and fundraising instrument, with original content produced specifically for charitable auction and donor engagement. The collaboration began through Jena Gardner of JG Black Book, Co Founder and President, who invited Identity Productions to participate as a creative partner in support of the program’s philanthropic mission.

    This initiative reflects Identity Productions’ broader approach to cultural and nonprofit collaborations, applying original music production and creative development in support of mission driven work alongside commercial and large scale experiential activity.

  • Six Senses Duxton and Six Senses Maxwell were boutique luxury hotel properties located in Singapore’s Chinatown district, developed through restoration of heritage shophouse buildings and positioned at the intersection of hospitality, dining, and cultural lifestyle environments. The Duxton property was designed by Anouska Hempel, while Maxwell featured interiors by Jacques Garcia, with both hotels emphasizing architectural preservation and distinct spatial identity.

    Identity Productions was commissioned to develop and lead music curation and sonic environment strategy across both properties and all guest facing areas. The engagement began at the personal request of Six Senses CEO Neil Jacobs and was delivered in coordination with General Manager Murray Aitken.

    The work centered on creating a property wide auditory framework aligned with architectural character, guest flow, and brand atmosphere. Custom music programs were designed for all public and guest facing zones, including reception, walkways, dining venues, rooftop spaces, and spa settings, with each area receiving environment specific musical direction rather than a unified background playlist approach.

    The sonic identity program was implemented as an ongoing engagement, with Identity Productions retained for over twelve months to maintain and evolve the music direction through rolling quarterly updates aligned with seasonal and guest experience objectives. The curation method treated music as part of the spatial design language, supporting mood transition, dwell time, and experiential continuity across the hotels.

    This project reflects Identity Productions’ approach to boutique hospitality environments, where sonic design and music architecture function as integrated components of brand expression and guest experience strategy rather than background enhancement.

    The Singapore properties later transitioned to new ownership and management in 2020 and no longer operate under the Six Senses brand.

  • Atlantis The Palm, Dubai is a landmark flagship resort developed as the Middle East counterpart to Atlantis Paradise Island in the Bahamas and served for many years as the brand’s largest and most recognized property prior to the opening of Atlantis The Royal. Located at the apex of Palm Jumeirah, the resort combines large scale hospitality, attraction environments, and public guest venues across an extensive integrated site and is widely recognized as a defining destination within Dubai’s tourism landscape.

    During the pre opening development phase, Identity Productions was engaged to deliver and lead the full property wide sonic design and music direction program across all major guest and operational environments.

    The scope covered the complete sonic identity framework for the resort, including more than twenty restaurant and dining venues, including Michelin recognized fine dining concepts, along with spa environments, water park and attraction zones, public areas, and the VIP Bridge Suite. Each space received tailored sound design and music architecture aligned to spatial function, guest profile, and experiential intent, rather than a uniform background system.

    Attraction driven environments, including major water features and river ride zones, were designed with synchronized sound and music structures to support immersion, pacing, and spatial continuity. All environment music and sound systems were independently developed and implemented across the property, requiring coordinated planning across diverse venue types, technical conditions, and guest use patterns.

    The work formed part of the broader creative and technical preparation for the resort’s 2008 opening, ensuring that key experiential zones launched with a defined and fully implemented sonic identity framework.

    The opening program itself was delivered at international scale under the executive leadership of Jerry Inzerillo, with fireworks design by Phil Grucci and event and experience production led by Colin Cowie and JB Miller of Empire Entertainment. Identity Productions’ sonic design contribution supported the wider launch environment across guest facing experiential areas within the property.