VICEROY HOTELS & RESORTS
Positioned as a preeminent lifestyle luxury hotel brand, Viceroy Hotel & Resorts boasts an exhilarating collection of the world's most distinguished hotels and resorts across the globe. From towering urban landscapes to trendsetting leisure destinations, Viceroy Hotels and Resorts redefines the very essence of style. With lavish oceanfront villas, sophisticated cosmopolitan suites, and meticulously curated resort havens attended by dedicated concierges, these surroundings serve as an inspiration for discerning guests and residents to savor a life as exceptional as it is opulent.
Identity Productions undertook the responsibility of consulting, crafting, and executing the artistic vision for the Viceroy Group's company profile. This encompassed an intricately orchestrated sound design venture, which brought forth resonant musical experiences across all locales within Viceroy Snowmass, located near Aspen, USA. This endeavor extended to every restaurant, public space, and pool area, alongside the creation of bespoke musical mood menus exclusively tailored for the spa.
Furthermore, Identity Productions has excelled in crafting branded albums and conceptual video advertisements as part of strategic marketing campaigns for Sugar Beach, A Viceroy Hotel & Resort, nestled in the picturesque St Lucia. The consultancy has also extended to infusing inventive ideas into special events within the resort, enhancing the overall guest experience.
During 2016 and 2017, Yasa Angelus Sereno held the prestigious position of 'Vibe Manager,' a title personally bestowed upon him by the property owner, General Manager and Viceroy. In this multifaceted role, Yasa was responsible for supervising creative direction, strategic development, planning, execution, and the management of tailored solutions to cater to the discerning requirements of the hotel's esteemed guests. This included fostering positive results across all departments, elevating the resort's unique identity, and providing support for sales, marketing campaigns, and PR initiatives.
Key Projects and Milestones Included:
Conceptualizing and crafting in-house magazines and promotional materials, including a transformative redesign of the Food & Beverage menus.
Leading the revitalization of the resort's social media presence, serving as the resident photographer and co-content writer. This strategic effort resulted in an impressive increase in web traffic and improved key social media metrics.
Innovating the auditory ambiance of the hotel through meticulous sound design, in addition to conceptualizing and implementing novel guest activities. Yasa also skillfully sourced, negotiated, and secured renowned artists for special occasions and festive seasons.
Yasa's negotiation skills led to a significant endorsement partnership with GRAMMY™ award-winning artist Alicia Keys, incorporating her philanthropic initiative, KCA. This collaboration not only generated significant marketing exposure but also celebrated the remarkable contributions of Clive Davis, Sony Music's 'Chief Creative Officer.'
The culmination of these achievements was marked by an exclusive soirée hosted at the Hammerstein Ballroom within the Manhattan Center, NYC, by invitation only. Yasa's artistic influence was evident in the intricately designed on-stage materials and branded event journals. Additionally, Yasa assumed the role of Brand Ambassador for Sugar Beach, A Viceroy Hotel & Resort, contributing to the international recognition of the brand among an exclusive gathering of influential VIPs from the global music, media, and entertainment industry.
These accomplishments collectively underscore the innovative work of Identity Productions and the pivotal role played by Yasa Angelus Sereno in elevating Sugar Beach's reputation as an exceptional destination synonymous with luxury and innovation.