Identity Productions is a cross-discipline creative direction and production company working across music, sound, visual design, film, and brand experience. We operate at the intersection of culture, hospitality, entertainment, and luxury, shaping creative identity through original authorship and execution rather than templates or trends.

Founded by Yasa Angelus Sereno, Identity Productions brings over two decades of international creative direction and leadership in music production, sonic identity, visual design, and creative development. Our approach is interpretation first, execution second—translating brand character and emotional intent into creative outcomes that hold up both artistically and operationally.

We have collaborated with GRAMMY™ award-winning artists and produced work for some of the most awarded luxury hotels in the world, along with major brand launches, cultural programs, and record label initiatives. Delivered output includes original music and scores, sonic identity systems, visual and graphic design, film and video production, albums, soundtracks, and branded media.

Each project begins with understanding story, atmosphere, and intent before creation starts. The objective is not decoration but authorship. Our work is distinctive, grounded in context, and built to make people feel something real. Creative decisions are guided by clarity, instinct, and emotional intelligence. We take on projects selectively with clients who value original creative authorship over templated solutions. Our process is driven by instinct and depth, with feeling at the core of the work.